Insurance leads that survive the first phone call.
We build and run our own funnels across paid social and search, then verify every record before it leaves our system — so what reaches your dialer is a real person, in a state you write, who asked for a quote minutes ago.
- First-party traffic
- TCPA consent captured on every record
- Ping-post, HTTP post, or CRM-native delivery
- —value pending: LEADS_PER_DAY
- Leads per day
- —value pending: CONTACT_RATE
- Contact rate
- —value pending: DUPE_REJECT_RATE
- Rejected pre-delivery
- —value pending: STATES_COVERED
- States live
Across all three verticals, delivered post-validation.
Share reached by a licensed agent within three attempts.
Failed validation, deduped, or scrubbed before any buyer saw them.
Licensed buyer coverage we currently generate against.
Cheap traffic is the expensive kind.
Anyone can buy clicks in this category. Turning them into records a licensed agent can actually work is a different problem — and it is where most lead inventory fails.
Intent is easy to buy. Intent that converts is not.
Social and search will sell you every click you can pay for. Most of that traffic is curious, not shopping — and curiosity does not pick up the phone.
The auction punishes you twice.
Health insurance sits in one of the most contested keyword sets in the US. Costs climb during enrollment, and the cheapest inventory is cheap for a reason.
Resold records are not leads.
A consumer who has already spoken to four agents before you is not an opportunity. They are a complaint, and eventually a block.
Bad data is invisible until it costs you.
Mistyped numbers, disconnected lines, out-of-area ZIPs and bot fills all look identical in a spreadsheet. You find out on the dial, after you have paid.
Compliance risk follows the call, not the click.
If consent cannot be produced on demand, the exposure lands on whoever dialed. Source attribution does not protect you.
We built the company around the five failures above.
Where our volume comes from.
Every channel below is operated in-house, on our own domains, with our own creative and tracking. Nothing is bought from another vendor and passed through.
Paid social
Meta and TikTok, with creative built per audience and per vertical and rotated continuously. This is our largest health channel.
Paid search
High-commercial-intent queries with aggressive negative-keyword hygiene, plus Performance Max for incremental reach.
Owned landing funnels
Every form is ours, on our domains, with our tracking. No syndication and no white-label partner sitting between us and the consumer.
Native and programmatic
Scale extension for open enrollment and seasonal auto and home surges, held to the same validation bar as everything else.
Call-first paths
Click-to-call and live transfer for buyers who want the conversation rather than the record.
What we do not run
Stated exclusions are part of the contract, not a marketing claim. If a source does not meet them, we do not run it.
- No co-registration or bundled sign-up paths
- No incentivized, sweepstakes, or rewards traffic
- No purchased third-party lists
- No aggregation of other vendors’ leads
Verified before it is delivered.
A record passes eight gates between the consumer pressing submit and your system receiving it. Anything that fails a gate is rejected rather than downgraded and sold.
- 01
Bot and abuse defense at the form
Honeypots, submit-timing heuristics, device and IP signals, and challenge escalation — scored before the record is created.
- 02
Contact verification in real time
Phone line-type, carrier and disconnect checks; email deliverability; name and address consistency. Failures never enter the queue.
- 03
Geography and eligibility
ZIP-to-state resolution, then per-buyer coverage-area and vertical eligibility rules applied before routing.
- 04
Duplicate and recency control
Hashed dedupe across every source we operate, with a recency window and contractual exclusivity terms honored per buyer.
- 05
Consent capture and TCPA trail
Independently-hosted consent certificate, timestamped disclosure text, IP, user agent, and a page snapshot retained for the full statutory window.
- 06
Suppression and scrubbing
DNC and known-litigator scrubs, internal suppression lists, and state-specific rule handling.
- 07
Delivery
Ping-post, real-time HTTP post, CRM-native integration, or live transfer — mapped to a schema you define.
- 08
Disposition feedback loop
You return outcomes; we re-weight creative, audience and source-level bidding against your sold rate, not our lead count.
This is the loop most sources skip. Optimizing against your sold rate rather than our delivered volume is what keeps quality from drifting once a campaign scales.
Health is the core. Auto and home run on the same rails.
Same acquisition discipline, same validation pipeline, same consent trail — applied to three books of business.
Health insurance
Primary verticalYear-round volume with planned scale-up through open and annual enrollment. Our largest and longest-running channel mix.
Products
- ACA / Marketplace
- Medicare Advantage
- Medicare Supplement
- Short-term medical
- Dental & vision
Filters available
Age band, household size, income bracket, current coverage status, state and county.
Monthly volume
—value pending: HEALTH_VOLUME
Auto insurance
New-policy and switch intent, filtered to your appetite. SR-22 segmented in or out on request.
Products
- New policy
- Switch intent
- Multi-vehicle
- SR-22 (opt-in)
Filters available
Vehicle year and type, current carrier, coverage status, driver history, ZIP.
Monthly volume
—value pending: AUTO_VOLUME
Home insurance
Homeowners, renters and bundle intent, with property-type and ownership filters applied before delivery.
Products
- Homeowners
- Renters
- Bundle intent
Filters available
Property type, ownership status, year built, current carrier, ZIP.
Monthly volume
—value pending: HOME_VOLUME
However your stack wants to receive them.
Methods
- Ping-post
- Real-time HTTP post
- CRM-native integration
- Live transfer
- CSV batch on request
Turnaround
- Submit-to-post latency
- Real-time posting, 24/7
- Daily caps and dayparting honored
Current figure: —value pending: DELIVERY_LATENCY
Terms
- Exclusive or shared
- Capped daily volume
- State and filter targeting
- Return policy
Current figure: —value pending: RETURN_POLICY
Tell us what you need to buy.
Send us your verticals, states, monthly volume and delivery method. We will come back with availability and pricing — usually the same day.
Prefer to write directly?partners@betterhealthoption.com